Day 44 – Aldi supermarket open in Sanford FL

Aldi store in Sanford on Highway 46 across from the Mall

Aldi is open in Sanford! This makes me especially happy and proud because growing up in Germany, Aldi is almost as much part of German culture as BMW or Mercedes (yes, Aldi is a German company, the most popular discount grocery store in Germany).

Thinking back, Aldi has always been one of the grocery stores in our life, as prominent as Wal Mart is in the US grocery shopping culture. I will yet have to check out their US locations and I truly hope they offer the same quality standards as their “German parents”. Fresh fruit and unbeatable prices, especially on their own brands, based on a similar concept as Wal Mart’s Great Value and Target’s Market Pantry brands, have always been their strength.

Here’s a short summary of the Aldi Concept:

The discount grocer is described on its Web site as an “international retailer specializing in a limited assortment of private-label, high-quality products at the lowest possible prices.” It also sells some nonfood items such as televisions and furniture.
Aldi stores generally are 15,000-17,000 square feet — about the size of a typical drugstore chain. In comparison, the average Publix grocery store is about 45,000 square feet.

After visiting the new Sanford location (on Highway 46 next to BJ’s across from the mall) I will post more about Aldi USA, including their opening hours. So much for now though: I encourage you to check it out and experience a European grocery store; it may be a bit different from what you are used to, but we should all be open to new ideas and change After all, don’t we all like IKEA, too?

On a side note, I am also happy to see that the Sanford area is being selected yet again for as location for the “experimental retailer community”. Living in Sanford, we have a broad and unique selection of retail/grocery stores within minutes from our residences. Just another benefit of living in Sanford, FL.

Related Post: Day 67 – Shopping at Aldi

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